Magazine Advertisements: Jessie J

  

Considered to be Pop with elements of R&B in genre, Jessie J's target audience would generally be geared towards younger audiences and in her case, generally female music consumers.

Throughout the majority of Jessie J's music products, we see that her physical image is iconic of her brand identity. This is not unusual for an artist of her genre; the typical consumers one would expect to listen to Jessie J's music would be young - individuals who interact with many other different music artists regularly through the means of internet technology and its rising accessibility. This, coupled with the concern that Jessie J is still a relatively new artist, means that her advertisement and image has been crafted in such a way that largely has her physical image positioned as centre-focus. We see this on the magazine advertisement on the left, where the close-up shot of Jessie J fills the entirety of the screen; there can be no mistaking this artist's identity.

The artist's name appears to be gold plated, while the album's title appears as informal writing located below and in a minimalistic fashion. The suggestion that her own name is 'golden' is typical of the pop and R&B genres, as a frequent theme that is present in said categories is the concept of material wealth and visual embellishment. Having one's name as gold plated is a statement of material wealth and by that, power; it's intention is to give significance to the name "Jessie J", relative to the pop/R&B consumer who will be looking for such signifiers as they are indicative of their music interests. Forming a direct contrast to the name above, the title "Who You Are" is minimalistic and takes on the appearance of being hand written; This gives the impression that this title may have been written by the music artist herself, forming, almost, a personal relationship between the design of the advertisement and the artist, which potential consumers are able to relate to. There's also the literal connection of the title and it's design; perhaps Jessie J is suggesting that the 'real her' is humble and minimalistic, and perhaps, we should all be to. This concept of finding the 'real you' can appeal to younger audiences, especially teenagers.