Music Video Rough Cut

The Following is the rough cut production of my music video. 

I'm happy with my production so far. I feel as if only minor tweaks and changes need to be made; lip-syncing issues must be addressed, and perhaps an additional scene should be added to the final music video to add more variety to the video. 

My Rough Cut and Goodwin's Theory

With regards to Goodwin's theory on music videos, my music video conforms to many of his predictions; most obvious of all is the direct link between the main actor's singing and the lyrics of the song - no conventions are broken in this respect, as we can see that the lyrics of the song are coming directly from the main actor's mouth on-screen. There's a contradictory link between the visual content and the lyrics when considering the character direction, but a link nonetheless; in my music video we see a priest singing about his gratitude to God for "not believing in God". Having a priest sing this is clearly ironic, and it is because these two concepts contradict each other it is therefore yet another compliance with Goodwin's theory on music videos, where the visual content of a music video will usually relate to or directly contradict the lyrics heard.

My music video contains a high degree of focus on the main artist; this is another item of Goodwin's predictions, where the main artist is often focused upon to better create/push the artist/band's brand identity so that the consumer can immediately distinguish the brand from other artists of similar genre.  In my music video we see several close-up shots of the main singer and artist; his identity is clearly established and is focused upon.

There's a naturally eccentric nature to the song; I've attempted to reflect this through my music video's direction.This I believe, coupled with my choice of having a rural setting and acoustic guitar appear in my music video, has me conform to the typical imagery of the folk-indie-country music genre. This is yet another prediction of Goodwin's - the theory that most music videos usually display their music genre through their direction as a means of being more easily received by consumers who enjoy the respective genre of music.